united together

VALORANT // CHINA LAUNCH

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Whilst Valorant has grew to a global phenomenon, one of the biggest community of players in the world has been left out continuously: China. We went on a mad scramble to bring this campaign to life when the license is secured.

So to celebrate China joining the Valorant world, we mirror this by choosing a moment in lore where each agent fight as a team for the very first time, where their individual excellence is put aside for the greater unity. Co-creative directed with Drew Stauffer

THE WHOLE WORLD FIGHTING AS ONE

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Animation by The Mill ◾
Music Lit by Lay Zhang (Left/Right Remix) ◾

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KEY VISUALS

NEW IDENTITY FOR THE REGION

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Setting Tencent up for success

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RIOT GAMES

34.0549° N
118.2426° W

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34.0549° N
118.2426° W

We also helped Tencent team to get up to speed with creating for the Valorant world, this is their most important game launch of the year, we want to make sure they can win while hitting Riot Games’s quality bar.

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This includes setting up pipelines, working agreements, conflict management, while helping them to elevate the creative direction of the key assets, from animation to live action contents to social contents.