bio
Justin has pioneered a department for Nike, rebuilt one for Riot Games and united many for VALORANT. He has been guiding cross-discipline teams globally across Los Angeles, Shanghai, Tokyo, Sydney and Malaysia: one of the many reasons he speaks 8 languages, and mixes up time zones.
He most recently served as Global Group Creative Director for VALORANT at Riot Games in LA, where he was instrumental in growing the billion-dollar franchise’s IP and operations. Him launching VALORANT Mobile and PC into China alone tripled the global playerbase and doubled the revenue.
Under his leadership, Justin has unified VALORANT’s business verticals of Game, Esports, Culture and Community into one cohesive ecosystem for players.
Before these, Justin leads a global studio for Riot Games China where he served across League of Legends and Teamfight Tactics. This is when he successfully turned around an overloaded studio, renegotiating priorities, that ultimately improved the studio’s quality bar.
Whilst he spends most of his time leading departments, he rolls up his sleeve when there’s a high priority (or high risk) project. WEEKDAYS has some of his selected work on how he builds IP with transmedia and metagame.