bio
Justin pioneered a department for Nike, rebuilt one for Riot Games and united many for VALORANT. He has been guiding cross-discipline teams globally across Los Angeles, Shanghai, Tokyo, Sydney and Malaysia. It’s why he speaks 8 languages. It’s also why he mixes up time zones.
As Global Group Creative Director for VALORANT in LA, he scaled the billion-dollar franchise by unifying Game, Esports, Culture, and Community, while leading the China PC+Mobile launch that tripled the playerbase and doubled revenue.
Previously, he led a studio for Riot Games China across League of Legends and Teamfight Tactics, turning around an overloaded operation to raise its quality bar to a global level.
While focused on department leadership, he steps in on high-risk projects. Check WEEKDAYS for selected work on building IP with transmedia and metagame.