bio
Justin pioneered a department for Nike, rebuilt one for Riot Games and united many for VALORANT. He has been guiding cross-discipline teams globally across Los Angeles, Shanghai, Tokyo, Sydney and Malaysia. It’s why he speaks 8 languages. It’s also why he mixes up time zones.
As Global Group Creative Director for VALORANT in LA, he scaled the billion-dollar franchise by unifying Game, Esports, Culture, and Community, while leading the China PC+Mobile launch that tripled the playerbase and doubled revenue.
Previously, he led a studio for Riot Games China across League of Legends and Teamfight Tactics, turning around an overloaded operation to raise its quality bar to global standards.
While focused on department leadership, he steps in on high-risk projects. Check WEEKDAYS for selected work on building IP with transmedia and metagame.