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Justin has pioneered a department for Nike, rebuilt one for Riot Games and united many for VALORANT. He has been guiding cross-discipline teams globally across Los Angeles, Shanghai, Tokyo, Sydney and Malaysia: one of the many reasons he speaks 8 languages, and mixes up time zones.
He most recently served as Global Group Creative Director for VALORANT at Riot Games in Los Angeles, where he was instrumental in shaping the billion-dollar franchise’s creative direction and operations.
Under his leadership, Justin has unified VALORANT’s Game, Esports, Culture and Community business verticals into one cohesive ecosystem for players. Additionally, his hands-on approach in launching VALORANT Mobile and PC into China tripled the global playerbase and doubled revenue in just 3 years.
Whilst he spends most of his time elevating VALORANT studio, he rolls up his sleeve when there’s a high priority (or high risk) projects. WEEKDAYS has some of his selected work on how he builds IP in transmedia.